Grow Your Local Business With Online Business Profiles

Garrett Buis

April 18th, 2024

It's no secret that the internet has become the go-to resource for customers seeking local contractors. The surge in online research on search engines like Google and Bing underscores the importance of having a strong online presence.

We know many contractors are busy running their day-to-day business operations and don’t have time to worry about their online visibility. While they understand the significance of enhancing their online visibility for long-term success, it often takes a back seat to addressing the immediate challenges that arise.

Our top recommendation for local contractors and home service professionals? Claim and enhance your business profiles on search engines like Google, Bing.  It's a straightforward process that doesn't require a website, so you can gain some online visibility without dropping a dime.

So what does setting up these online business profiles do for these local businesses?

1) Increased Visibility in Local Searches:

Imagine a potential customer searching for “roofers near me” in a search engine like Google. Businesses with a complete and optimized business profile on Google are much more likely to appear in the local search results, putting your company directly in front of those ready to hire.

2) Build Trust & Credibility:

Your business profiles allow you to showcase your business information, including contact details, service offerings, reviews, and photos of your work. This transparency builds trust with potential customers, making them more likely to choose you over competition.

3) Free Marketing & Lead Generation:

These online business profiles are completely free to set up, allowing you to add special offers, manage customer reviews, and showcase your work with photos of your projects. These free marketing tools help you attract more leads and convert them into paying customers.

4) Manage Customer Reviews:

Positive reviews on these search engines like Google & Bing are like gold. They provide potential customers the reassurance that you're a reputable company that performs quality workmanship. These profiles also offer a convenient avenue for encouraging satisfied clients to share their experiences through reviews.

5) Mobile-Friendly Advantage:
Most local service searches happen on mobile devices. Business profiles on these search engines are optimized for mobile, ensuring your business information is easily accessible to potential clients on the go, allowing them to call, message, or get directions to your business with a single tap.

By claiming and optimizing your business profiles, you're taking a giant leap towards attracting new customers, growing your business, and establishing yourself as a trusted local contractor in your community.

Click the Links Below for directions on How to Set up Your Business Profiles:

How to Set Up Your Google Business Profile

How to Set Up Your Bing Places Business Profile